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The ''Conan'' blimp is an orange dirigible owned by Turner Broadcasting System for the purpose of promoting the premiere of Conan O'Brien on his self-titled late-night talk show. ==Background== O'Brien's shift from NBC to TBS stemmed from the 2010 Tonight Show conflict between O'Brien and former Tonight Show host Jay Leno. The controversy occurred when, due to the low ratings of The Jay Leno Show and The Tonight Show with Conan O'Brien, NBC announced that Leno would be moved from 10:00 p.m. to 11:35 p.m. and O'Brien would be moved from 11:30 p.m. to 12:05 a.m. The announcement occurred seven months after ''The Tonight Show with Conan O'Briens premiere, and over four years after it was made known that O'Brien would replace Leno as the ''Tonight Show'' host. Ultimately, NBC Universal chief Jeff Zucker's decision to reschedule O'Brien and Leno's time slots led to O'Brien's departure from the network and a public outcry from O'Brien's fans on social media sites like Twitter and Facebook. 〔Bill Carter. The War for Late Night: When Leno Went Early and Television Went Crazy. Penguin: 2010-11-04.〕 During the controversy, O'Brien's online supporters started the "Team Conan" or "Team Coco" movement, employing phrases such as "I'm With Coco" to show their support for the late-night talk show host.〔 In February 2010, one month after his departure from NBC, O'Brien joined Twitter and acquired 300,000 followers in 24 hours. Many of O'Brien's followers, both fans and celebrities, remained faithful to the "Team Conan" movement throughout his short, contractually-obligated absence from television. As he embarked on The Legally Prohibited from Being Funny on Television Tour and prepared to host ''Conan'' on TBS, O'Brien's social media presence became a powerful marketing tool. Prior to announcing the start of ''Conan'', he used Twitter to promote and sell "The Prohibited Tour." The tour's success even led to Conan O'Brien Can't Stop, O'Brien's self-marketed documentary. O'Brien used "The Legally Prohibited from Being Funny on Television Tour" and his social media presence to announce the start of ''Conan.'' Being a smaller network than NBC, TBS' goal was to bring as much of O'Brien's united fan base over to their late-night programs as possible. Thus, to promote the never-before-seen late-night talk show as effectively as he did his tour and documentary, O'Brien and TBS developed the Conan blimp. The orange dirigible, bearing "CONAN" across its side, was designed to engage fans with its social media functions and allow them to get a better feel for the new TBS program's vibe. This included an interactive blim website with a live map and a livecam to track the blimp, promotional television and YouTube commercials, a Flickr image collection and the #TheConanBlimp hashtag on Twitter. O'Brien also developed his own mobile app to share pictures and videos of the ''Conan'' cast, crew and blimp.〔Melissa Barker. Social Media Marketing: A Strategic Approach, 1st ed. Cengage Learning.〕 Arguably the most effective social media trend that O'Brien's team took advantage of at that time was Foursquare. In 2010, mobile advertising was quickly becoming the most prominent form of marketing, with Foursquare's social, interactive function at the forefront. O'Brien connected with Foursquare users by allowing them to check into the blimp. Afterwards, users would receive a "Conan Blimpspotter" badge and a message saying, "You've spotted the Conan Blimp! A big orange bag of slow moving gas has never looked so pretty.〔 The blimp's Foursquare application earned 21,000 check-ins and over a hundred comments. During that time, "Team Coco" was also followed by more than 51,000 Foursquare users. The blimp was subsequently nominated for the Location of the Year Shorty Award.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Conan blimp」の詳細全文を読む スポンサード リンク
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